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Creating and evaluating a Virtual Learning Environment (VLE) for Visual Anthropology

This item was added to our web on 28/06/2004

Project leader(s): Marcus Banks

Institution:

Marcus Banks
Professor of Visual Anthropology,
Institute of Social and Cultural Anthropology(I.S.C.A.),
University of Oxford,
51 Banbury Rd., Oxford OX2 6PE, UK

01865 274687
marcus.banks@anthro.ox.ac.uk

Summary:

The original aim was to create an interactive web site (commonly known as a virtual learning environment, VLE) to support a new M.Sc. degree in Visual Anthropology at the University of Oxford. All course materials, together with timetables, lecture schedules, etc. would be placed on the web site, together with numerous resources. In addition, students would be able to upload their own contributions. A part-time researcher would create the site, monitor the students’ use of it, and interview them periodically on its effectiveness. It was intended that the site would provide a model for other graduate degree courses in the department and possibly beyond. In the event it was not possible to create a VLE (see sections below for details) and a ‘static’ web site was instead created. While consulted by the students on the degree they did not use it intensively and remained wary of the intentions behind it. The project and its outcomes are nonetheless very instructive.

Activities:

In early 2002 the University gave permission to launch a new M.Sc. degree in Visual Anthropology, something that had only been taught as an option paper on other degrees to that point. Given the short lead-in time only four students were recruited for the 2002-03 session: three British (2 male, 1 female), and one US (female). As this was a new degree and would be examined largely through submitted coursework (all other degrees in the department at that point were largely examined by three-hour written examination), the degree co-ordinator, Marcus Banks (MB), decided to introduce a further innovation and create a VLE to support the degree. A C-SAP award provided the salary for a part-time research assistant, Gabriel Hanganu (GH) to construct or implement the VLE and to use interview and participant-observation techniques to assess its effectiveness. At this time, the University had only two departments making use of a VLE and it was decided to purchase the hand-built system developed for one of these, the Institute of Archaeology, by its IT Officer. However, as implementation of the project grew closer, the University’s Learning Technologies Group (LTG), based in the central Computing Services, began a procurement exercise to purchase or obtain a VLE for University-wide implementation. MB and GH thus decided that purchasing the hand-built system from Archaeology would be a poor investment if the University would in due course provide a free and -- vitally -- supported service in due course.

Consequently, MB and GH built a static web site containing the resources needed for the degree, with the aim of porting it over to the University’s VLE in due course. A series of pages was created for each of the four papers comprising the degree: two papers in visual anthropology, a research methods paper, and an option paper. As the year wore on, lecture notes and images used in lectures and classes were uploaded to the relevant pages, together with reading lists for the weekly seminar, details of the weekly film screening programme, and details of other relevant activities taking place elsewhere in the university. An additional page was created explaining the C-SAP project and giving GH’s contact details. At the start of the project, two further applications were made which would have supported and expanded the project. One, to the University’s Academic Computing Development Team would have taken much of the burden of site creation and maintenance off GH, but was rejected on the grounds that the team was already supporting a number of similar projects. The other was to the AHRB for a ‘resource enhancement’ award, which would have covered the costs of locating and digitizing materials to provide specific visual anthropological content for the site; although the application received good feedback an award was not made, and consequently the planned involvement of the University’s Digital Library fell by the wayside.

With these limitations in mind, the web site itself was constructed as a simple two-frame page, a slim right-hand pane containing a menu of the site and a main pane for the menu-selected page.

The students began using the web site immediately, although over the course of the year use tailed off. One possible reason for this is that lectures and classes specific to the degree are front-loaded into the first and part of the second term; by the third term, students are receiving teaching shared with other degrees in the department (research methods, an option paper) which was only sketchily resourced on the web site. Another reason for the tailing off of use, of course, might be that the students had lost interest in the site or failed to find it as useful as at first imagined. In order to understand student use of and response to the site, GH conducted a series of one-to-one unstructured interviews and a series of group discussions throughout the year. Three sets of interviews were conducted in the first term (at the start, middle, and end), some group discussions were held in the middle of the second term, and a final set of discussions were held at the end of the teaching year, though before the students had submitted their dissertations. In addition, he attended many of the lectures and classes (he was completing a doctorate on a visual anthropological topic and so was familiar with the material) where he observed students’ note-taking, questions asked of the speaker, and so on. He also asked lecturers about their use of the web site, and monitored the uploading of material to it. Finally, he monitored the university’s VLE procurement process and interviewed some of the key personnel.

The four students’ initial expectations of the course were different, but they all had in common the fact that Visual Anthropology (VA) was seen as an alternative to their previous training, and consequently expected to be stimulated intellectually in unprecedented ways. That was confirmed at the end of the first term: they all reported they were impressed by the wealth of information and the way it had been presented, and that in many respects their expectations of an intellectually stimulating course were so far fulfilled.

Their relationship with teaching and learning resources was different. Some found the resources available in Oxford extensive and rather intimidating; others said they were used with that from their undergraduate years, and they knew how to find their way and isolate what was useful for their purpose. From this perspective, the simple, concise, well-structured web site was appreciated by both groups as providing a very appropriate balance between huge yet unstructured information and scarce or one-sided, restrictive data. In addition, the lack of stylish visual adornment was considered extremely beneficial, and helped them concentrate on their work better than in the web site’s absence, or in the presence of a more ‘flashy’ interface. (One could speculate here that they correctly understood the web site as an internal utility tool, rather than as a mirror reflecting the course-related activities to the outside world, as other VA web sites do)

They all acknowledged the advantage of a centralised yet multi-point-accessible tool providing selective information and resources in relation with their course. However, one of them pointed out that, should the VLE become too central to the teaching and learning process, there existed the risk of making less mature students become too much dependent on such ITC learning machines, thus inhibiting their resource searching skills, and overall their critical and original thinking.

The active links pointing to online resources available outside the web site itself allowed them to place VA as a sub-discipline in the broader context of the social sciences, and to assess the quality of their training in Oxford in the perspective of other visual-based research and production projects. Visiting the web sites prompted the students to ask for the expanding of the selection of links to include more specific examples of current professional employment available to VA-trained students. As a result, a possible session on career perspectives was suggested by the course director.

The possibility to access both textual information and the related images of the PowerPoint (PP) presentations and the strings of digitised slides at subsequent and repeatable moments after their first presentation in the lectures was considered by the majority of students a key feature of the web site. Some students appreciated the possibility of seeing a lecture’s content outlined in a PP presentation before the lecture was actually delivered by the teacher. One student emphasised that the pressure to pick up the key points of the lecture had disappeared, and she could allow herself to make verbal and visual associations of a different nature, which she jotted down in a different way than when taking content notes. Later when she confronted these notes with the presentation’s outline she realized how much her perception of the respective topic was enlarged by combining the two strategies of producing and conveying lecture-based data. This view however was not shared by all students. One of them confessed that she used the web site mainly for downloading and printing new reading lists as soon as they became available online, and another admitted that the notes taken during the lecture helped him much more than the bulleted points provided in the PP presentations, which he mainly employed in order to have access to images.

When asked whether they thought the web site worked as a teaching and learning interface that mediated in some respect the relationship of the teachers + students group, the students considered the term ‘mediator’ too powerful, but admitted that the role of the web site in structuring the teaching and learning group relationship would probably have been more important had the group been bigger, and the direct, personal communication between students and teachers been restricted. One student believed that the course as a whole would have been different had the web site not existed at all, and from this perspective the web site did influence the ways in which she communicated with her teachers. She agreed that the term ‘catalyst’ better described the role of the web site in defining the group relationship, and mentioned that some ideas she was going to use in the elaboration of the assessed essay had originated while browsing the images of a lecture’s PP presentation. An image on her computer screen triggered the visual associations she had made when having seen it projected on the screen during a past lecture, and that flashback lead to tutorial discussions with her teachers that would have not occurred had the web site not been used in teaching. However another student said that, although she didn’t mind the web site in its actual form, she would be unhappy if it became something more central to the teaching practice, i.e. something she had to look at, and that she clearly wouldn’t like it to become an intermediary between the teachers and herself.

Interviews conducted at the end of the teaching year revealed that the students’ early perceptions and opinions had not significantly altered, although some had become sharper. Students needed to feel they had the opportunity to discuss directly and freely with their tutors (beyond any potential hindrance imposed by electronic communication, and beyond the limitations of mere course-related issues). The transformation of the static web site in a more interactive teaching resource was perceived as potentially reducing that liberty. They did not think that in their particular case an electronic discussion list or other similar devices could generate fundamentally different learning experiences. However one accepted the possibility that in larger groups they could stimulate people to better know each other, and thus enhance group cohesion. Another one conceded that in larger groups the supplementing of face-to-face dialogue with course-assigned forms of electronic communication could be beneficial, but he did not see its utility in the case of their small group. Students did not feel that their use of the web site had modified in any way their perception of, and interaction with, each other during the course. Moreover they did not seem to wish that such thing happened. Their primary objection to this resulted from their perception of a VLE as a tool for distance learning: the greater the use of the VLE, the less contact they thought they would have with tutors and lecturers.

In sum, the bulk of the activities consisted of updating and maintaining the web site, monitoring the students’ use of it, and polling them at regular intervals for their experiences and opinions.

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Outcomes:

In some senses the outcomes were mixed. A functional VLE was not created; the original aim to include digitized texts was only minimally achieved (partly for cost / copyright reasons, partly because an excellent library service exists combined with student reluctance to read on screen); and the students remained, at best, only luke-warm towards the project aims (to clarify: they very much enjoyed taking part in the research, but remained sceptical concerning its aims and motivation). In another sense, however, the project was a great success: from this admittedly very small sample of students at least there was a strong sense of ‘dos’ and ‘don’ts’ for course-supporting web sites.

According to the students, teaching resources in general should be:
- easily accessible
- carefully selected (good quality)
- well structured
- simply presented (unadorned)
- focused on content (by minimizing the impact of any formal distraction that might occur while accessing and employing them)

In particular, web-based electronic resources:
- could be very useful due to their enhanced accessibility and quick convertibility in hardcopy format
- yet might represent a potential threat to quality learning, as they have come to be associated by default with cutting edge education technology irrespective of their actual teaching and learning value. Good quality electronic resources should be able to demonstrate that by being conceived, delivered, and used in electronic format, students’ learning experiences are richer, and their results are better, than in their absence.

An interesting difference of opinion was revealed when contrasting the students’ views with those of the LTG. The students pointed out the importance of acquiring the practical skills (in addition to theoretical knowledge) necessary for an effective use of teaching and learning resources. When implementing a new educational resource they thought students should be offered support and opportunities to practice its use as part of their assigned work for the course. The LTG for its part pointed out that electronically-mediated group interaction generates particular forms of communication between tutors and students, and between students and peers. Therefore VLE-based teaching resources built upon an alternative form of communication represent by their own nature – and should also represent by their content and means of implementation – a challenge to the previous teaching and learning experiences of both teachers and students.

In short, and perhaps unsurprisingly, students wanted as much face-to-face contact as possible and were wary of new teaching and learning methods, especially if technology dependent (there was some evidence from interviews that sheer inertia / conservatism lay behind their concerns: e.g. ‘I wouldn’t be keen on [a VLE], but partly this is because I’m not used to it. However if it proves to be successful, and I thought I get good experience from it, maybe I’d change’), while the LTG personnel thought students - and teachers - would benefit from a ‘challenge’ to established practices.

As a result it was decided to continue with the static web site for the following academic year; MB has held a series of more informal conversations with the current generation of students, who seem satisfied with the current arrangement and whose concerns - if further time, energy, and money are to be expended on them - lie elsewhere: acquiring further films for the video library, providing further training in image digitization and manipulation, and so forth. One other degree stream within the department has adopted a static web site to support teaching (Medical Anthropology) while the two older streams (Social Anthropology, Material Anthropology) have expressed polite interest but no more (though Material Anthropology benefits from a very well-resourced web site associated with the Pitt Rivers Museum). The materials produced for the Visual Anthropology web site, properly updated, will provide a resource for the coming years, but the outcome of the project would seem to indicate that taking the next step into an interactive VLE is not currently called for. In that sense, the findings have been ‘embedded’ in departmental practice, partly because concurrently the University has been insisting on the updating of all departmental web sites to provide QAA-required information (programme specifications, etc.).

Implications:

It is possible that the fashion for VLEs is beginning to wane, and the findings from this project are that for very small numbers of students they offer little that cannot be achieved in already established ways: email circulars, face-to-face meetings, static web site repositories of materials.

In retrospect, it was also perhaps a mistake to start a new degree and a new mode of supporting the degree at the same time. During the course of the year the course director and other teachers were making constant minor adjustments to teaching and assessment arrangements and it normally proved easier to announce these at the end of lectures or by email, than to go back and start rewriting web pages. A phased introduction of a VLE into an already established degree course would probably be more satisfactory.

Although not mentioned so far, an implication common to all such projects is an awareness of ongoing time and labour costs. GH’s salary was covered by C-SAP and MB also devoted considerable time to the project. Neither would be forthcoming in future, and had we implemented a fully-functioning VLE we suspect its maintenance would have low priority for the department’s already over-stretched IT Support Officers. Concurrent with the project the University was undergoing massive changes in governance and administration, of a kind familiar elsewhere. The impression is that all administrative staff, including IT officers, are increasingly spending their time servicing monitoring requests and the like. As universities devote more and more of their resources to justifying their existence, support for innovative teaching projects would seem to be decreasing.

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Resources:

The sole resource produced is the Visual Anthropology teaching web site itself. For various reasons, including intellectual copyright concerns surrounding the teaching materials, and actual copyright issues concerning some of the visual materials, the web site cannot be freely accessed outside the Oxford University domain. Username / password access is possible (primarily for the students themselves during the vacations when they may be out of Oxford) and MB would be prepared to grant limited access to bone fide researchers. Other resources of interest to educators considering the introduction of VLE identified, include Horton (2000) and Lee (2002)

References

Horton, Sarah (2000) Web Teaching Guide, Yale

Lee, Stuart V. (2002) ‘VLEs: Who Needs Them’, Oxford Library + Information Update (November)

Woolgar, Steve (1991) ‘Configuring the user: the case of usability trials’. In A sociology of monsters: essays on power, technology and domination (ed.) John Law. Routledge.